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M&M's turns to social networks for 'Most Colorful Fan'

The Sporting News | Jan 27 2009

The Sporting News, recently discussed the Mars brand's marketing efforts in NASCAR by highlighting the kick off its second "Most Colorful Fan of NASCAR" promotion starting February 15th.

Fanscape is mentioned as one of the few agencies apart of the online efforts to engage fans.

Click here for the full article.

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