Guitar Hero World Tour | Case Study | GameStop | Clients

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GameStop: Guitar Hero World Tour

Challenge

Activate the fan base and prompt them to visit the GameStop Guitar Hero World Tour site and participate in the online contest

Execution

Fanscape drove immediate action within a short amount of time by engaging key influencers and involving them as a component of the campaign. Fanscape targeted a list of the most influential sites, bloggers and online celebrities relevant to the target audience: for example, IGN and Guitar Hero's biggest online celebrity, Freddie Wong.

Results

Drove thousands of users directly to the contest
Accounted for 25% of the #1 winners to the weekly contests and 65% of all video votes cast
Contest exceeded all expectations with hundreds of thousands of site visits
Generated over 3 million unique views and over 500,000 high quality word-of-mouth interactions

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