Clients
Our work, our partners
Clear Channel: Clear Channel NEW!
Challenge
Generate submissions from unsigned artists to populate Clear Channel's NEW! music website
Execution
Fanscape leveraged one of our core competencies: reaching out to music fans. We complemented our grassroots marketing outreach by seeking out and contacting unsigned artists online to make them aware of this new program. Fanscape researched and reached out to unsigned bands utilizing several popular social netowrks such as MySpace, Facebook, Garage Bands, etc. to personally invite them to NEW!
Results
Garnered over 1,500 music submissions in a two-week timeframe, over 20 times more than the client's expectations Created extremely high-quality interactions between Clear Channel's NEW! brand and the target audience Received WOMMIE award for outstanding word-of-mouth campaign for 2007 from WOMMA
Case Studies
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Fanscape, Inc
360 N. La Cienega Blvd.
- 3rd Floor
Los Angeles,
CA 90048
USA
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323.851.3267
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323.785.7101
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